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Bob Bly, author of 100 books and the man McGraw-Hill calls "America's
     top copywriter," tells you everything you need to know about...

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About Bob Bly

Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.

Bob is the author of more than 60 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The "I Hate Kathie Lee Gifford" Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say about Bob Bly

"I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!"
--Ray Edwards

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
--Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
--Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
--Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
--Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
--Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!"
--Alan Zoldan

"Your books The Copywriter's Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
--Lorraine Thompson

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

Dear Marketer:

One of my favorite copywriting assignments is case studies.

A case study is a "product success story" ... a short article telling how a customer solved a problem using your product.

Case studies are one of the most versatile and effective marketing tools.

They work because it is not the manufacturer who is praising the product.

It's a real-life customer saying what he loves about the product and how it helped him.

For that reason, it's much more credible – and believable – than product brochures, catalogs, and other sales literature written by the marketer.

Of course, the customer doesn't have time or motivation to sit down and write up his positive experience with your product himself.

Typically, a marketer approaches the customer who is happy with the product, and asks if he is willing to be featured in a case study.

If he agrees, the marketer assigns a staff or freelance writer to produce the case study. The first step is to interview the customer, usually by phone.

It is that staff or outside writer – not the customer – who actually writes the case study.

In our ebook, Marketing with Case Studies: How to Write Effective Case Studies for Your Company or Clients, Jeffrey Long and I tell you everything you need to know about writing -- and marketing with -- case studies.

Between us, we've written more case studies than we can count, for companies ranging from Brooklyn Union Gas and AT&T, to Koch Engineering and Sony.

Now we want to show YOU how to create effective case studies ... use them to market your company's products and services ... and (if you're a freelance writer), get lucrative assignments to write case studies for your clients.

The incredible marketing
power of case studies

In Part One of Marketing with Case Studies, you'll discover what case studies are – and how to use them to market your product or service.

We cover:

  • How to get your customers to do your selling for you willingly – even eagerly. Page 3.
  • Integrating case studies into your marketing plan. Page 21.
  • Why few marketing tools are more potent and effective than a well-written case study. Page 3.
  • Navigating through the permission and approval process. Page 38.
  • How many case studies should you produce? For which niche markets? Page 22.
  • Why 71% of prospects become more willing to buy from you after reading case studies about your product. Page 4.
  • Clearing potential legal hurdles for publishing case studies. Page 39.
  • The two types of product benefits you should highlight in your case study copy. Page 43.
  • Where to find good customer success stories to feature in your case studies. Page 24.
  • Follow this case study format for maximum marketing results. Page 45.
  • The ideal word and page length for a case study. Also: what to include ... and what to leave out. Page 5.
  • Graphic design: page layout to follow when designing case studies. Page 46.
  • Should you provide an incentive or pay customers to participate in a case study? Page 25.
  • 6 great advantages to marketing your product with case studies. Page 7.
  • Choosing the right customer to profile in your case study to achieve your marketing objective. Page 27.
  • How to use case studies to sell your prospects on an emotional – and not just a logical – level. Page 7.
  • 9 steps to screening potential case study candidates before you write your story. Page 28.
  • Why case study marketing generates higher readership than print ads and other conventional marketing materials. Page 9.
  • How to get the customer to open up and cooperate willingly with the case study writer. Page 29.
  • 15 ways to maximize your marketing results with case studies. Page 49.
  • Using case studies to target narrow niche markets. Page 10.
  • A proven 8-step outline for writing case studies. Page 34.
  • Avoid this common copywriting mistake when writing case studies about technical products. Page 10.
  • Choosing the right writer to create your case studies. Page 35.
  • Can case studies work with any product or service for both companies big and small? The answer may surprise you. Page 12.
  • How much can a freelance writer charge for a single case study? Page 37.

"Bob's 'Marketing With Case Studies' gave me three solid ideas I've already used to strengthen a case study I'm working on - and I'm not even done reading it yet! Better yet, his book told me how much to charge and included a sample legal release. And the real-world case studies he includes are going in my swipe file right away. Thanks, Bob!"
--Tony Zarembski, Ann Arbor, Michigan
Copywriter and Marketing Consultant

"Just an FYI, I purchased your e-book on writing case studies because a client had hired me to write one and I never had so I wanted a good resource. Well, I guess the information in the book was spot on because said client has just hired me to write another. Thank you!"
--Suzanne Quigley

Writing case studies for fun and profit

If you're a freelance writer, Part Two of Marketing with Case Studies shows you how to get and complete assignments writing case studies.

We cover:

  • Must you have a technical background to write case studies? Page 53.
  • Pros and cons of using a tape recorder, and why you must take notes even when you are recording the interview. Page 62.
  • Choosing an appropriate style for writing your case study. Page 55.
  • Creating the interview questions for the customer. Page 63.
  • 25 types of companies that hire writers to do case studies. Page 56.
  • Are you, as the writer, also responsible for photography? And do you need a digital camera? Page 64.
  • How to earn $75,000 a year as a case study writer. Page 76.
  • Getting ready to write a case study: conducting the research. Page 58.
  • 7 steps to writing clear, compelling case studies. Page 66.
  • Creating a pre-writing "creative brief." Page 59.
  • How to get great quotes for your article even if your subject is inarticulate. Page 69.
  • Conducting a successful interview with your client's customer. Page 60.
  • The "Rule of 3" format for case study writing. Page 72.
  • Working with the sales rep who handles the customer – and how it saves time and produces a better result. Page 61.
  • 10 ways to write case studies your clients will love. Page 71.
  • How do you interview the customer – by e-mail? Phone? In-person? Page 62.
  • Which works best for contacting potential clients for case studies – cold calls, sales letters, or e-mails? Page 79.
  • How to earn top dollar in the case study writing niche. Page 83.

Become a case study copywriting
pro for the price of a meal!

Mastering the art of writing case studies can bring you up to $1,500 or more per project ... up to $75,000 a year in extra income.

But you won't pay $75,000 ... or $1,500 ... or even $100 to write good case studies -- and market yourself as a case study writer.

That's because our 90-page ebook, Marketing with Case Studies, is yours for just $39. That's less than you'd pay to take a friend out to dinner tonight.

And that's what it costs you ONLY if my ideas work for you.

If they don't, the cost is zero. Zip. Zilch. Nada....

Try it risk-free for 90 days

That's right. If you are dissatisfied with Marketing with Case Studies for any reason ... or for no reason at all ... just let me know within 90 days.

You'll get a full product refund – no questions asked, and you can keep the e-book free, with my compliments.

That way, you risk nothing.

So, what are you waiting for?

To order Marketing with Case Studies on a 90-day risk-free trial basis, click below now:


Bob Bly

P.S. Order Marketing with Case Studies today and you get an incredibly valuable FREE Bonus Report, Secrets of Successful Business-to-Business Direct Marketing (list price: $29).

In this 50-page special report, you will discover:

  • 10 ways to stretch your advertising budget – Page 44.
  • 23 tips for creating business-to-business mailings that work – Page 12.
  • 10 steps to writing more effective industrial copy – Page 28.
  • How to create more effective product brochures – Page 35.
  • 29 story ideas for your next newsletter – Page 41.
  • And more....

To order Marketing with Case Studies ... and get your FREE Bonus Report ... just click below now: